App marketing
is different.
Where the most experienced mobile marketing heads are trained. Learn the real game that is not in traditional marketing books.
Why is Mobile Marketing a game apart?
On desktop, you have cookies and URLs. On app, you have closed ecosystems, volatile identifiers, and a fragmented user journey.
Metrics That Really Matter
Beyond CTR and CPC. Learn about LTV, cohort CAC, and the real science of mobile attribution.
The Engagement Maze
How to keep users active in a world of infinite notifications and disposable apps.
High-Level CRM & Retention
Advanced Push, In-app, and automation strategies that generate recurring revenue.
Acquisition Beyond the Duopoly
Mastering Apple Search Ads, TikTok Ads, and programmatic video networks.
Fraud in the Mobile World
How to protect your budgets from click injection, fake installers, and SDK spoofing.
Deep Linking & Attribution
Connecting the user journey from web-to-app transparently.
What you will master
A curriculum designed for those who already know the basics and want to understand the complex gears of global-scale app growth.
Metrics & Mobile BI
- Long-term LTV
- Attribution in privacy times (ATT/SKAN)
- Marketing Mix Modeling (MMM)
- Predictive analytics
Growth & Scalable Acquisition
- Advanced ASA strategies (Apple Search Ads)
- Leveraging TikTok and Programmatic
- K-Factor and Virality
- Global Launch Strategies
Engagement & CRM Cycle
- Push Notification Mastery
- In-app Message Orchestration
- Predictive Churn Management
- Loyalty Programs for Apps
App Economics & Fraud
- Real-time Anomaly Detection
- Revenue Protection (IAP Fraud)
- Technical ASO (App Store Optimization)
- Subscription Economics
Join the Waitlist
Spots for the first class will be extremely limited to ensure the depth of mentoring and networking. Sign up to get priority access.